Flexibility. You can go into any industry and any function. Business degrees from top schools (Wharton, Ross, Stern, Haas) recruit hard into consulting, banking, and corporate leadership programs ($85–110k starting). The coursework — accounting, finance, stats, management — is genuinely useful for anyone managing anything.

"Business" on your resume doesn't signal a skill. The same role that hires a business generalist will often prefer a finance or accounting major who can pass the CFA or CPA. At mid-tier schools, specific majors outperform a generic business degree in starting salary by 15–25%.

Concentrate. Finance, accounting, supply chain, and analytics are the best-paid specializations within the business umbrella. Management-consulting programs (McKinsey, BCG, Bain, Deloitte) hire for general business but expect strong quant and extracurricular leadership. Operations management ($103k) and financial management ($162k) are the internal ceilings.

AI is reshaping everything downstream of business — more analysis per analyst, less routine modeling, faster reporting. Generic "business knowledge" is abundant and getting cheaper. What pays: judgment, relationships, decisions under uncertainty. The more your work looks like PowerPoint assembly, the more exposed you are.